Where innovative Medical Go-To-Market Success is the rule! 

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Synergistic Marketing, founded in 1990 by Mark Lutvak, is a successful, growing and profitable sales and marketing contracting firm and consultancy. We are dedicated to serving Small Emerging businesses that own or possess Medical Technology or Medical Device IP. We support our clients with a go-to-market strategy that takes advantage of our extensive network of medical industry companies as well as our extensive list of contacts who are our Corporate Partners.

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Medical Technology and Device News Title

  • August 14, 2018:

    Osso VR, a surgical training technology company, has launched a collaborative training feature that allows multiple surgeons to train together using VR. Studies have shown that team training positively impacts surgical processes and patient outcomes. This training is also ideal for newer staff learning to work with a surgical team, or for entire teams to learn new procedures or treatments.Full Story

  • August 3, 2018:

    Four engineering students at Texas A&M University have developed a white cane attachment that can provide object detection and turn-by-turn navigation assistance via haptic feedback. Their project, the Navigational & Object Visual Assistant (NOVA), uses an ultrasonic sensor and vibration motors to alert white cane users of any obstacles above the waist with specific vibration patterns. According to WHO, there are 253 million people with visual impairment who could benefit from this technologyFull Story

  • July 31, 2018:

    The Food and Drug Administration approved Endomagnetics Inc.’s magnetic tracer injection and detection system for guiding lymph node biopsies in patients with breast cancer undergoing mastectomy. Magtrace is beneficial over the standard radioactive tracers by sparing patients from injection with radioactive materials, and for safety and ease of use for clinicians. The surgeon can detect these labelled lymph nodes; make sure they are biopsied and removed; then, determine the extent of the breast cancer and metastatic burden.Full Story

  • July 30, 2018:

    CERENOVUS, a Johnson & Johnson won FDA clearance for the EMBOTRAP II which is designed to apply as little pressure on the clot as possible in an attempt to avoid breaking it up into smaller parts. The stent retriever is used to pull blood clots from the brain, restoring blood flow and hopefully preventing the terrible consequences of a stroke.Full Story

  • July 27, 2018:

    the world's first active bone conduction implant system, is an effective solution for individuals 12 years and above with lasting hearing loss following a middle ear operation, malformations, or generally for conductive hearing loss and mixed hearing loss. It is also an option for individuals with single-sided deafness.Full Story

  • July 24, 2018:

    Led by materials scientist Alberto Salleo at Stanford University a stretchy patch has been created that, applied directly to the skin, wicks up sweat and assesses how much cortisol a person is producing. Cortisol influences emotional stress, blood pressure, metabolism, immune response and memory formation, among other important functions. “We are particularly interested in sweat sensing, because it offers noninvasive and continuous monitoring of various biomarkers for a range of physiological conditions,” said Onur Parlak.Full Story