Where innovative Medical Go-To-Market Success is the rule! 

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Synergistic Marketing, founded in 1990 by Mark Lutvak, is a successful, growing and profitable sales and marketing contracting firm and consultancy. We are dedicated to serving Small Emerging businesses that own or possess Medical Technology or Medical Device IP. We support our clients with a go-to-market strategy that takes advantage of our extensive network of medical industry companies as well as our extensive list of contacts who are our Corporate Partners.

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Medical Technology and Device News Title

  • January 10, 2017:

    PKVitality showed off what we think is the best CES product so far - Dubbed “K’Track”, this wearable wristband has the looks of a common smartwatch, but the functionality of a glucometer. Underneath the watch face where you typically find a heart rate sensor is a special sensor unit called the “K’apsul” consisting of an array of tiny micro-needles. These microneedles painless penetrate the topmost layer of skin and analyzes the interstitial fluid. The medical version of the wearable, K’Track Glucose, monitors the user’s glucose levels, while the fitness version, K’Track Athlete, measures the amount of lactic acid in the interstitial fluid.Full Story

  • December 21, 2016:

    New clinical practice guidelines encouraging the use of surgical ablation when treating atrial fibrillation (Afib), the most common type of irregular heartbeat, were posted online in The Annals of Thoracic Surgery, appear in the January 2017 print issue. The article is part of an effort to publicize advances that may contribute to improving surgical outcomes, as well as the quality of patient care. In this case, the literature revealed that surgical ablation as a treatment option for Afib has experienced continued development over the last 30 years, with its frequency and success steadily increasing.Full Story

  • December 15, 2016:

    A team at University of Minnesota has now created a control system that relies on traditional non-invasive electroencephalography (EEG) to allow people to use a robotic arm to grasp, move, and place objects in front of them. The study involved eight volunteers who learned how to move the robotic arm by simply thinking about it.Full Story