Where innovative Medical Go-To-Market Success is the rule! 

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Synergistic Marketing, founded in 1990 by Mark Lutvak, is a successful, growing and profitable sales and marketing contracting firm and consultancy. We are dedicated to serving Small Emerging businesses that own or possess Medical Technology or Medical Device IP. We support our clients with a go-to-market strategy that takes advantage of our extensive network of medical industry companies as well as our extensive list of contacts who are our Corporate Partners.

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Medical Technology and Device News Title

  • January 23, 2019:

    Advan International has announced it has been acquired by BARCO of Belgium. Synergistic Marketing Played an active role in establishing Advan as a leading force in the Medical Instrument, Medical Visualization and Operating Room Equipment Market over a 24 Year period and participating in growing the company from a $200,000 annual revenue to Multi Million dollar enterprise.

  • January 15, 2019:

    Gyrolift, a high-tech wheelchair-like device developed at the 3DEXPERIENCE Lab of Dassault Systèmes, exhibited their latest product at CES 2019. The Gyrolift uses gyroscopes and robotic technology, similar to that found in Segways and hoverboards, to keep the user upright while moving along or standing in a spot. What it also does, is allow the user to stand upright and at eye level with others, a commonly desired feature of many people that have to use wheelchairs.

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  • January 14, 2019:

    It has been estimated that 115 opioid users die daily from opioid overdose in the U.S., which starkly illustrates the current opioid crisis. Researchers at the University of Washington have developed a smartphone app that can detect if someone is experiencing an opioid overdose with 90% accuracy and will automatically connect the user to emergency services. The app uses sonar to monitor the breathing rate of a user, which it can do from up to three feet away, to assess if someone is experiencing an overdose.

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  • January 14, 2019:

    Brain surgery is a complicated business, requiring utmost precision when excising tumors and other maladies. BrainCarta, a Dutch firm, demonstrated its Elonav technology at CES 2019 which uses functional magnetic resonance imaging (fMRI) scans to create maps of lesions and provide helpful analysis about the nearby anatomy. Their innovation can help surgeons perform ever more difficult procedures, remove more diseased tissue, and improve intraoperative efficiency.

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  • January 9, 2019:

    Olympus and Alltek have entered into a partnership to provide a disposable soft camera that will eventually lead to world's first disposable colonoscopy scope. This development will avoid the need for Autoclave Sterilization currently required by all manufacturers; will reduce the chance of infection from a faulty sterilization. Synergistic Marketing played a key role in bringing the parties together and continues its role in nurturing the partnership according to Alltek.

  • January 5, 2019:

    Pressure ulcers are a common malady for bedridden patients, a situation that clinicians have been struggling to improve significantly. Bruin Biometrics, a company based in Los Angeles, California, has received FDA clearance for the first device to actually objectively evaluate a patient’s chances of developing a pressure ulcer in a given part of the body. It detects changes in the sub-epidermal moisture, which can indicate localized edema and tissue fluid related inflammation days before visually discernible skin damage.

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  • January 4, 2019:

    AMRA Medical, a company based in Linköping, Sweden, won FDA clearance to introduce its AMRA Profiler technology for fat and muscle composition analysis. “AMRA Profiler helps to provide physicians with the most detailed body composition assessment and imaging available, cost-effectively and with minimal intrusion to the patient. Ultimately this enables clinicians to make more informed treatment decisions about the whole body.” Says CEO Eric Converse.

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  • January 3, 2019:

    Fractional flow reserve (FFR) is a measurement of the blood pressure before and after a narrowing of an artery. The larger the difference in the pressure across the stenosis, the more need there is to perform an interventional procedure to open up the artery. CathWorks, a company with offices in Israel and California, has just won FDA clearance for its FFRangio system, a non-invasive alternative which uses only X-rays obtained during angiography as its input data, eliminating any need for any additional implements.

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  • December 28, 2018:

    Medgadget reveals its Best Medical Technologies of 2018. They considered a technology’s clinical importance, the novelty, the engineering brilliance embedded within, and how a new technology makes possible what recently seemed nearly inconceivable. As such, a technology that may not be the most useful, but if it strikes our imagination and opens up new possibilities in the future, we are glad to include it in our winner’s list.

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  • December 22, 2018:

    As reported in Nature magazine, IBM Research has just developed a sensor that is attached to a fingernail on the index finger, that can measure the finger’s motion and from that figure out the grip strength. The device has a dynamometer inside that detects finger motion, and thanks to artificial intelligence and software the system can figure out quite a bit about what the person wearing the sensor is doing, including the monitoring of Parkinson’s patients.

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