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Synergistic Marketing, founded in 1990 by Mark Lutvak, is a successful, growing and profitable sales and marketing contracting firm and consultancy. We are dedicated to serving Small Emerging businesses that own or possess Medical Technology or Medical Device IP. We support our clients with a go-to-market strategy that takes advantage of our extensive network of medical industry companies as well as our extensive list of contacts who are our Corporate Partners.

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Medical Technology and Device News Title

  • May 22, 2015:

    Navigated transcranial magnetic stimulation (nTMS) has been gaining importance in neurosurgery when used to map brain tumors before an operation and to test whether important regions of the brain, for example motor and language areas, are affected. Doctors at the Technische Universität München (TUM) have now shown the advantage of nTMS mapping for patients compared to the control group: smaller openings in the skull had to be made in patients who underwent nTMS tumor analysis, and residual tumor tissue was left behind less frequently. In addition, their average hospitalization period was two days shorter. Because the general state of health of the nTMS-treated patients was also better, an increased number of them were subsequently able to receive radiotherapy. Above all, those patients survived several months longer than the control group.Full Story

  • May 18, 2015:

    The Department of Health and Human Services started Meaningful Use in 2011, offering financial incentives for facilities to use EHRs, mass quantities of hospitals started adopting software. Most hospitals have EHRs now, so the companies are looking at what they can offer next, she said. “Instead of collecting the information, now it’s ‘what are we going to do with this information’,” Hibdon explained. “There’s a whole brand new focus.”
    ASCpro provides software to ensure digital format compliance with regulations that are updated every few months. LiveData provides OR management software to monitor the flow and status of rooms.Full Story

  • May 15, 2015:

    A pioneering procedure has been carried out in by a University of Leeds specialist using a hi-tech ‘nanoknife’ technology to destroy cancer cells using pulses of high voltage electrical current. The technique requires special ‘nanoknife’ needles to be inserted with pinpoint accuracy into the tumor at an optimum distance apart.
    Dr Tze Wah, of the School of Medicine, led the team which undertook the procedure on 59-year-old Alan Speight, from Dewsbury. The treatment took less than two hours and after a night in hospital Mr Speight was able to return home.Full Story

  • May 13, 2015:

    The Optics Letters Journal says the microscope is about half an inch in diameter and can be directly mounted onto the head of a mouse. The lens allows a rapid shifting of focus by applying electricity across two different liquids, which actually changes the curvature of lens. A thin, fiber optic cord will allow the animal to freely roam while scientists look inside its brain and monitor reactions to certain stimuli. Emily Gibson, PhD, assistant professor of bioengineering at CU Anschutz and senior author of the study, said the microscope opens a new world for scientists.Full Story

  • May 12, 2015:

    A collaboration between the University of Oslo and Aarhus has discovered that isatin can be used to evaluate stress in patients through samples of blood and urine. This new method combines phase extraction with an enzymatic reaction and may eventually be used for an improved and faster screening for stress and neurological disorders.Full Story

  • May 1, 2015:

    New York College of Health Professions announces a new patent for a surgical instrument which has a protrusion that transforms what the surgeon sees during a procedure into an image resembling a conventional slide image. The image is then transported to databases that will match and analyze it against millions of stored images and deliver real time information to the surgeon, allowing for informed decisions to be made instantaneously.Full Story