Where innovative Medical Go-To-Market Success is the rule! 

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Synergistic Marketing, founded in 1990 by Mark Lutvak, is a successful, growing and profitable sales and marketing contracting firm and consultancy. We are dedicated to serving Small Emerging businesses that own or possess Medical Technology or Medical Device IP. We support our clients with a go-to-market strategy that takes advantage of our extensive network of medical industry companies as well as our extensive list of contacts who are our Corporate Partners.

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Medical Technology and Device News Title

  • May 26, 2016:

    A new Multiphoton Microscope and Endoscope could speed up disease diagnosis. The lightweight handheld microscope designed to examine external tissue or tissue exposed during surgery. One example of its use could be to help surgeons compare normal and cancerous cells (during an operation). A key advantage is that the device can acquire high quality 3D images of parts of the body while patients are moving (e.g. due to normal breathing), enabling it to be applied to almost any exposed area of a patient's body. The second instrument, a tiny endoscope incorporating specially designed optical fibers and ultraprecise control of the light coupled into it, has the potential to be inserted into the body to carry out internal cell-scale examination, for example during neurosurgery. Ultimately, this new approach may be able to provide high resolution images enabling surgeons to see inside individual cells at an adjustable depth beneath the surface of the tissue.Full Story

  • May 26, 2016:

    BIOTRONIK today announced the launch of CardioMessenger Smart in the United States. CardioMessenger Smart is a portable monitoring device, about the size of a modern smartphone, that keeps pacemaker, implantable cardioverter defibrillator (ICD), and insertable cardiac monitor (ICM) patients connected to their physician remotely, enabling more efficient care management -anywhere in the world.Full Story

  • May 13, 2016:

    3D printing technology has come a long way in medical device manufacturing. Thus far, the FDA has cleared over 85 applications for 3D-printed technology. And in the pre-FDA approval world, researchers are finding new applications for it all the time. According to the FDA, the newly published draft guidance document is meant to serve as "leap frog guidance," outlining the agency's view on the technical considerations for manufacture of 3D-printed medical devices. It highlights focus on two areas in particular: design and manufacturing considerations, and device testing considerations.Full Story

  • May 12, 2016:

    Personalized Virtual Heart addresses how can doctors decide which patients truly need an invasive, costly electrical implant? An interdisciplinary Johns Hopkins University team has developed a non-invasive 3D virtual heart assessment tool to help doctors determine whether a particular patient faces the highest risk of a life-threatening arrhythmia and would benefit most from a defibrillator implant. In a proof-of-concept study published May 10 in the online journal Nature Communications, the team reported that its new digital approach yielded more accurate predictions than the imprecise blood pumping measurement now used by most physicians.Full Story

  • May 2, 2016:

    Many congenital, acquired, and degenerative diseases of the eye cause decreased focus, accommodation, or retinal image degradation. Google’s latest move to nudge its way into the healthcare market, includes filing a patent for an injectable intra-ocular device.
    - fluid in the lens capsule to make a coupling between the capsule and device
    - Detect forces exerted by eye on lens capsule applied to the device via the lens capsule
    - Control electronic lens’s optical power based on detected accommodation forces Full Story

  • April 29, 2016:

    A team of researchers from The Hong Kong Polytechnic University and Zhejiang University in China report integrating fiber optic glucose sensors into a microfluidic chip to create portable, high-performance, low-cost devices for measuring glucose levels. In a paper published this week in the journal Biomedical Optics Express, from The Optical Society (OSA). Now, researchers are working to create ultrasensitive lab-on-a-chip devices to quickly measure glucose concentrations with the goal of developing device for early diagnosis and prevent of diabetes.Full Story

  • April 29, 2016:

    Electronics that dissolve over time are great for localized drug delivery. Jikui Luo, Xiaozhi Wang and colleagues have reported in the journal ACS Applied Materials & Interfaces they have created a dissolvable device component out of egg proteins, magnesium and tungsten. In water, the electrodes and albumin dissolved in two to 10 hours in the lab. The rest of the chip took about three days to break down, leaving minimal residues behind.Full Story

  • April 27, 2016:

    The delivery of Medical Supplies by drone is gaining traction with a patent application from Google and a partnership between a Silicon Valley startup called Zipline and the Rwandan government. Google’s patent describes a system that would allow people in trouble to call for a drone that would deliver the necessary equipment, such as a defibrillator or insulin, and contact the nearest dispatcher to send an ambulance to the location. Zipline is planning to deliver medicine, blood, and other medical supplies to remote clinics throughout Rwanda starting in July using 15 plane-like drones.Full Story